CONSULTANCY HUB FOR LUXURY
Explore the world of luxury with our exclusive access to top experts and service providers in the premium and luxury segment. Expand your company’s potential with INLUX, the consultancy hub that combines consultation and professional services into one comprehensive portfolio. Innovative and one of a kind.
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ABOUT
INLUX was founded by Petra-Anna Herhoffer in 2009 as the first consulting firm for luxury in Germany. As a consultancy hub for luxury, the successful model is restructuring with the goal of being the first point of contact for excellent consultation and services for the premium and luxury sector in the German-speaking region. First and foremost, INLUX offers broad access to a team of internationally experienced, capable experts from various segments in the luxury industry. Under the leadership of Arndt Johannes and Petra-Anna Herhoffer, this team has been woven together into a magical tapestry of expertise, networking, and trades. At INLUX, clients are treated to exactly the right expertise for their project and benefit from the experience and reputation of curated consultants and service providers—specifically in the areas of digital and sustainable transformation.
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SERVICES
We develop profound answers to critical questions. In creative, effective sprints, we work closely with our clients before every project to plan a course of action, as well as decide which skills and services will help them achieve their goals. We do this by thinking systematically and acting pragmatically. Sustainably, and as an equal partner. With a mix of visionary spirit and comprehensive management know-how.
Strategy
We support your company in workshops with our consultants to develop trendsetting strategies, or we can develop these strategies for you.
- Growth-oriented business strategies
- Corporate mission statements
- Marketing and communication strategies
- Omnichannel retail strategies
- Pricing-Strategien
Marke
Any brand-relevant project should be based on a sense for social trends and the zeitgeist if it aims to make your brand future fit.
- Brand development
- Brand relaunch
- Purpose concepts/brand DNA
- Political and sustainable branding
Marketing
Marketing is how we speak straight to the customers’ heart. We combine classic approaches with state-of-the-art solutions to develop and implement innovative strategies. Analog and digital.
- Marketing strategies
- MarTech solutions
- Evaluating marketing activities
- Marketing Organisation
- Zielgruppen-Analysen
- Content Strategien
- Selektierte PR
Match Making
We have access to a wind-ranging, vital network, and carefully maintain our contacts to leading companies and top executives in the premium and luxury industry, service providers in new tech, media professionals, and artists. We bring people and brands together in the right place and at the right time. With our events, such as the LBD Luxury Business Day, we are continuously expanding our network.
- Brand partnerships
- Partnerships with artists
- Contacts to best-in-class service providers
- Contacts to media professionals and publishing houses
- HR Capital und Services
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Living
Design icons can’t guarantee success the way they used to. The four columns of innovative design, materials, forms, and functions create new potential. With a singular story.
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Mobility
The mobility of tomorrow is changing fundamentally. Status itself is also undergoing a paradigm shift. The consistent transformation of established values and innovation is vital to success in a radically shifting market environment.
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Yachting
Change will be more serious in this segment than in any other of the luxury industry. In the future, wealth will also mean taking responsibility for protecting the oceans. It’s time to think differently.
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Wellbeing
The secondary health market is in constant flux. Innovative treatments like cryotherapy and light therapy are emerging. With the right strategy, they could yield enormous potential for the premium and luxury segment.
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Travel
Travel always promised happiness. What must we do to protect the beauty and exclusivity of the most desirable destinations? And how can we do so sustainably?
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Hospitality
A hotel is a hotel is a hotel. New luxury defines success and offers every customer maximum freedom for individual expression. Sustainably and socially.
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Lifestyle
Lifestyle brands represent individuality and exclusivity. The art of success lies in making something big for a select group without losing desirability and prestige.
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Sport
Luxury is a high-performance discipline. We think beyond the classics of polo, golf, and tennis to explore new spaces for luxury brands that combine adventure, sustainability, and top-class sport.
SUCCESSFULLY USE LUXURY AS A STRATEGY
There are countless examples of companies giving product groups and brands a comprehensive upgrade. Customers were prepared to pay more or to become more loyal. For shoes, discount products, vehicles. Luxury as a strategy is transferrable and offers enormous potential for many companies and brands in the premium segment and below. We will be happy to look closer at your luxury potential.
EXPERTS
EXPERT REFERENCES
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LUXURY BUSINESS DAY 2024
INFORM, INSPIRE & CONNECT
The LBD Luxury Business Day is the only conference and networking event in the German-speaking region by and for professionals in the premium, creative, and luxury industries. Since 2011, LBD has stood for thought leadership, best-practice sharing, and matchmaking. The event brings together experts and established figures from various disciplines to share their knowledge, inspire, and offer the benefits of their experience to a wide audience.
The tenth LBD will be held on April 24, 2024, in Munich.
BLOG
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APURE – Feel the Light
Apure Lighting gelingt es mit minimalen Leuchten, Räume maximal auszuleuchten. Blendfrei und kaum wahrnehmbar. Licht darf man nicht sehen, man muss es fühlen, so die Maxime von Apure Gründer Uli Petzold.
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145 Vodka
Die Pandemie brachte eine Familie im gemeinsamen Haus zusammen. Statt sich die Zeit mit Brettspielen zu vertreiben, schufen Carl, Katja und Marc die Marke 145 Vodka, die heute bereits im KaDeWe erhältlich ist.
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Vagabonding - Off you go
Mit einem ausgebauten Mercedes Sprinter unterwegs zu sein, klingt erst einmal rustikal. Wenn dieser jedoch von Andreas Stricker ausgerüstet und möbliert wird, wird daraus eine komfortable Behausung für anspruchs-volle Abenteurer.
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