CONSULTANCY HUB FOR LUXURY

Petra-Anna founded INLUX in 2009, Germany’s first consulting firm for premium strategies and luxury management. That same year, she developed the first luxury management degree program at Munich Business School and established herself as an expert. She has gathered many years of consultation experience since then, specifically in the areas of strategy, marketing, communication, and business development. She has an impeccable sense of trends and an instinct for relevant topics. Her network extends beyond the luxury industry and into the world of media and publishing. Since 2011, she has organized the trade conference LBD Luxury Business Day, which she also created. The event is an expression of her visionary spirit, her expertise, and her gift for bringing the right people and brands together in one place. In 2024, she, Arndt Johannes, and other experts founded the INLUX Consultancy Hub for Luxury to offer businesses future-oriented consultation and services.

Arndt is an entrepreneur, designer, and visionary. He thinks across disciplines and ahead of the curve. After studying industrial design, he founded his first agency, where he spent years supporting renowned brands in areas from brand strategy and product design to holistic communication solutions. All from one agency. Driven by his passion for brand image, interior, and architecture, Arndt founded the company sooii and made it a leading studio for virtual content production (CGI and AI) in the German-speaking region. With more than 60 employees in three locations, his clients include the brands Vitra, USM Haller, Dedon, Leica, BMW, Schindler, Busch-Jaeger, and Jura. Arndt is now setting new standards in the fashion industry with his startup verce, where he and his team are developing “virtual models” to digitally develop and market clothing.

‍sooii

Anke has held management positions in marketing and retail at such renowned global players as Puma, Louis Vuitton, and Hugo Boss. Her international career stretches back over 20 years and began with her as a consultant at BCG. She gained additional experienced in agile, privately led, and private equity-run companies. With her focus on MarTech solutions, data, and ROI, Anke specializes in consulting transformation projects. Her expertise in optimizing the omnichannel customer service experience can be applied to luxury as well as businesses in the consumer goods sector. She brings decisive insights to successful initiatives in the areas of sustainability and corporate social responsibility. Anke’s qualifications as a business and agile coach make her a transformation expert in an ever-changing environment.

Marc has held leading positions in design, brand and product management, marketing, and sales at some of the most recognizable brands worldwide, including Smart, Mercedes, Mini, and BMW. As the innovation manager for the BMW Group and the head of digital media for BMW, Marc put special focus on customer orientation and data-driven marketing. As the general manager of marketing at Rolls-Royce Motor Cars, he was responsible for international marketing. In a later role as the director of business development for the luxury brand, he developed the exclusive customer ecosystem “Whispers”, today regarded as the benchmark for customer focus. At INLUX, Marc depicts brands in all their facets, as well as driving MarTech topics, business development, and matchmaking.

Klaus is a professor of luxury marketing at the Emlyon Business School in Paris. Before that, he taught for ten years at the Emlyon Campus in Shanghai. His expertise lies in creating a strong brand identity. He supports companies in project work to develop a rousing mission and a higher purpose for their high-end brands; an aura, a soul, a personality. He has worked with and for Dior, Hermès, Louis Vuitton, Gaggenau, and Montblanc, as well as niche brands such as Bollinger, Breguet, Hasselblad, Jaeger-LeCoultre, and KPM Berlin. At INLUX, he brings his profound knowledge of market research, consumer psychology, strategy development, and business development, along with his years of experience in both the Chinese and European luxury markets.

Annette is an expert in digital and fine art, with a high standard for innovation where tradition meets the present. As a future researcher in blockchain, Web3, the metaverse, and AI, she conceives new business models in virtual consumer and economic areas and educates as a keynote speaker. Her credo: Understanding and applying new tech is the true art of transformative change for modern enterprises. At Deutsche Telekom, she worked with an external group of experts on the whitepaper “Digital Ethics in the Metaverse”. In 2022, she founded the xcircle gallery for digital art. At INLUX, Annette arranges partnerships with digital artists to create and implement new virtual forms of expression for brands.