CONSULTANCY HUB FOR LUXURY

Luxury creates innovation, experience and desirability. Benefit from our manifold expertise in the field of luxury and premium and make the difference. INLUX offers visionary spirit and profound strategies for companies and brands. Simply and cleverly we identify prospects for sustainable growth.

ABOUT

INLUX was founded by Petra-Anna Herhoffer in 2009 as the first consulting firm for luxury in Germany. As a consultancy hub for luxury, the successful model is restructuring with the goal of being the first point of contact for excellent consultation and services for the premium and luxury sector in the German-speaking region. First and foremost, INLUX offers broad access to a team of internationally experienced, capable experts from various segments in the luxury industry. Under the leadership of Arndt Johannes and Petra-Anna Herhoffer, this team has been woven together into a magical tapestry of expertise, networking, and trades. At INLUX, clients are treated to exactly the right expertise for their project and benefit from the experience and reputation of curated consultants and service providers—specifically in the areas of digital and sustainable transformation.

SERVICES

Do you have urgent questions and need quick solutions? We offer compact service modules that demonstrate initial solutions in practice-oriented sprints. Book an agile INLUX team of consultants and experts for two to five days. Based on the results, we jointly determine the next steps for further development and implementation. We work with you and your teams in the short, medium or long term. Our experience and expertise for your success!

Strategy

We support your company in workshops with our consultants to develop trendsetting strategies, or we can develop these strategies for you.

Growth-oriented business strategies
Corporate mission statements
Marketing and communication strategies
Omnichannel retail strategies
Digitalization
Pricing-Strategien

Brand

Any brand-relevant project should be based on a sense for social trends and the zeitgeist if it aims to make your brand future fit.

Brand development
Brand relaunch
Brand Repositioning
Purpose concepts
Political and sustainable branding
Employer Branding

Marketing

Marketing is how we speak straight to the customers’ heart. We combine classic approaches with state-of-the-art solutions to develop and implement innovative strategies. Analog and digital.

Marketing strategies
MarTech solutions
Evaluating marketing activities
Marketing Organisation
Target Group Analysis, community building
Content Strategien
Selektierte PR

Match Making

We have access to a wind-ranging, vital network, and carefully maintain our contacts to leading companies and top executives in the premium and luxury industry, service providers in new tech, media professionals, and artists. We bring people and brands together in the right place and at the right time. With our events, such as the LBD Luxury Business Day, we are continuously expanding our network.

Brand partnerships
Partnerships with artists
Contacts to best-in-class service providers
Contacts to media professionals and publishing houses
Human Capital Services

OUR TERRITORY - NEW LUXURY

Request a project

Living

Design icons can’t guarantee success the way they used to. The four columns of innovative design, materials, forms, and functions create new potential. With a singular story. Experts: Petra-Anna Herhoffer, Mirja Linke, Arndt Johannes

Mobility

In the current transformation, the consistent marketing of one's own heritage - even against providers from the Far East - is a key differentiating feature. This must also be transferred to new mobility concepts. Another key to success: individualization despite series production. Talk to our mobility experts Marc Mielau and Dr. Tobias Donnevert.

Yachting

Change will be more serious in this segment than in any other of the luxury industry. In the future, wealth will also mean taking responsibility for protecting the oceans. It’s time to think differently. Experts: Petra-Anna Herhoffer, Marc Mielau

Wellbeing

The secondary health market is in constant flux. Innovative treatments like cryotherapy and light therapy are emerging. With the right strategy, they could yield enormous potential for the premium and luxury segment. Experts: Anke Susanne Dres, Petra-Anna Herhoffer

Travel

Travel always promised happiness. What must we do to protect the beauty and exclusivity of the most desirable destinations? And how can we do so sustainably? Experts:

Hospitality

A hotel is a hotel is a hotel. New luxury defines success and offers every customer maximum freedom for individual expression. Sustainably and socially.

Lifestyle

Lifestyle brands represent individuality and exclusivity. The art of success lies in making something big for a select group without losing desirability and prestige. Experts: Petra-Anna Herhoffer, Anke Susanne Dres, Mirja Linke

Sport

Luxury is a high-performance discipline. We think beyond the classics of polo, golf, and tennis to explore new spaces for luxury brands that combine adventure, sustainability, and top-class sport.

SUCCESSFULLY USE LUXURY AS A STRATEGY

There are countless examples of companies giving product groups and brands a comprehensive upgrade. Customers were prepared to pay more or to become more loyal. For shoes, discount products, vehicles. Luxury as a strategy is transferrable and offers enormous potential for many companies and brands in the premium segment and below. We will be happy to look closer at your luxury potential.

PARTNERS & EXPERTS

Petra-Anna Herhoffer

The best strategies—and the most creative ideas to implement them—emerge at the intersection of zeitgeist and competence. My mission is to help turn companies into desirable “luxury gemstones”.

Arndt Johannes

Every brand has a unique DNA. It forms the basis for sustainable success, and acts as a guide for integrated communication that must be awakened, lived out, and communicated.

Marc Mielau

My passion is developing emotional and differentiating brands on the cutting edge of marketing innovation.

Dr. Annette Doms

Web3 offers fantastic opportunities to present brands and products in an artsy manner. In collaborating with digital artists, completely new worlds emerge as immersive touchpoints.

Request a project

LUXURY BUSINESS DAY 2024

INFORM, INSPIRE & CONNECT

The LBD Luxury Business Day is the only conference and networking event in the German-speaking region by and for professionals in the premium, creative, and luxury industries. Since 2011, LBD has stood for thought leadership, best-practice sharing, and matchmaking. The event brings together experts and established figures from various disciplines to share their knowledge, inspire, and offer the benefits of their experience to a wide audience.
‍
The tenth LBD will be held on April 24, 2024, in Munich.

Zum Review