Petra-Anna Herhoffer
Where is ahead?
For twelve years I successfully dedicated myself to strategy and brand work for premium and luxury companies. In German-speaking countries I have made a lasting contribution to understanding and applying luxury as a management strategy. This has resulted in a special know-how in the areas of strategy, brand and communication, which finds its expression in the demand for the highest quality. In no other industry the pursuit of perfection is higher, the interaction with the customer more accomplished.
Today, reputation and sustainable communication* are among the key drivers of success and thus my topics. Brand "only" creates image, the solid reputation of a company creates trust. The attitude and actions of the top management are decisive for the favor of relevant stakeholders. Those companies, who manage to align brand and reputation with human needs and planetary responsibility, will definitely win in the long run. As an experienced strategist and communications expert, I walk this path with you. From management to the entire organization. No matter where you stand today.
Petra-Anna Herhoffer
Where is ahead?
For twelve years I successfully dedicated myself to strategy and brand work for premium and luxury companies. In German-speaking countries I have made a lasting contribution to understanding and applying luxury as a management strategy. This has resulted in a special know-how in the areas of strategy, brand and communication, which finds its expression in the demand for the highest quality. In no other industry the pursuit of perfection is higher, the interaction with the customer more accomplished.
Today, reputation and sustainable communication* are among the key drivers of success and thus my topics. Brand "only" creates image, the solid reputation of a company creates trust. The attitude and actions of the top management are decisive for the favor of relevant stakeholders. Those companies, who manage to align brand and reputation with human needs and planetary responsibility, will definitely win in the long run. As an experienced strategist and communications expert, I walk this path with you. From management to the entire organization. No matter where you stand today.