Petra-Anna Herhoffer
Where is ahead?
Twelve years ago, I successfully dedicated myself to strategy and brand work for premium and luxury companies. In German-speaking countries, I made a lasting contribution to understanding and applying luxury as a management strategy. This resulted in a special know-how in the areas of strategy, brand management and communication, which finds its expression in the demand for the highest quality. In no other industry the pursuit of perfection is higher, the interaction with the customer more accomplished.
Reputation and sustainable communication* are the most important drivers of daily success and consequently one of my topics. Brand "only" creates image, the excellent reputation of a company creates trust. The attitude and actions of top management are decisive for the favour of the relevant stakeholders. Those companies that succeed in aligning brand and reputation with people's needs and planetary responsibility will win in the long run. As an experienced strategist and communications expert, I walk this path with you. From management to the entire organisation. No matter where you are today.
Petra-Anna Herhoffer
Where is ahead?
Twelve years ago, I successfully dedicated myself to strategy and brand work for premium and luxury companies. In German-speaking countries, I made a lasting contribution to understanding and applying luxury as a management strategy. This resulted in a special know-how in the areas of strategy, brand management and communication, which finds its expression in the demand for the highest quality. In no other industry the pursuit of perfection is higher, the interaction with the customer more accomplished.
Reputation and sustainable communication* are the most important drivers of daily success and consequently one of my topics. Brand "only" creates image, the excellent reputation of a company creates trust. The attitude and actions of top management are decisive for the favour of the relevant stakeholders. Those companies that succeed in aligning brand and reputation with people's needs and planetary responsibility will win in the long run. As an experienced strategist and communications expert, I walk this path with you. From management to the entire organisation. No matter where you are today.