Where is ahead?
Petra-Anna is a thought after consultant and sparring partner for executives on the top level. Her work experience encompasses positions as editor in chief, PR consultant, marketing and managing director.
Foremost in the field of premium, luxury and lifestyle brands. Due to her background as a political scientist Petra-Anna is a sharp minded analyst of complex situations; as a former international journalist she asks the right questions and thus pinpoints relevant facts for strategic alignment.
Since starting her career, the question “Where is ahead?” was and is still a reliable compass for all her business endeavors and engagements. More than once she established something new e g. the design guide in Munich (1988), the first exhibition of fashion photography (2000), the first courses for luxury management at an international university (2010), the first conference for premium and luxury brands in the German speaking countries (2011). Especially INLUX as a think tank and consultancy for German high-end brands (2009) was a pioneering venue that time.
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