2017: Gen Z / Digital Realists

The study is focusing on the generation Z: their values, lifestyle, and attitude towards luxury. A total of 500 of the Generation-Z were surveyed. Additionally, conversations in focus groups took place. The study was conducted in collaboration with EY and KEYLENS.

2016: Brand Cooperations

The study is focusing on how businesses can reach new target groups and expand its market presence via brand cooperation. The study was conducted in collaboration with EY.

Additionally: Ranking Top 25 of Germany’s luxury companies.

2015: Vision, Innovation, (R-)Evolution

The study is focusing on how companies can stay competitive and what types of innovation exist, to maintain the market position. The study was conducted in collaboration with EY.

Additionally: Ranking Top 50 of Germany’s luxury companies.

2014: Top 20 Luxury Markets

Global markets offer a great growth potential for German businesses. The study is focusing on the role of expansion regarding future strategies and how to face up to this challenge. The study was conducted in collaboration with EY.

2013: German Luxury Consumers

The study is measuring the awareness of luxury in Germany, including customer expectations. A total of 730 German luxury goods customers were surveyed.

Additionally: Ranking Top 50 of Germanys luxury companies.

2012: German Luxury Companies

Premiere of the ranking “Top 50 German Luxury Companies”. Furthermore, it was researched, what companies can learn from luxury brands. The study was conducted in collaboration with EY.