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LBD Luxury Business Day 2017 Petra-Anna Herhoffer

Together with our clients,  we are going the path to sophistication. In space, expression and communication. We are interpreters of trends and lifestyles, brand experts, consultants based on own studies and analysis. We are bringing brands alive. Whether it is fine jewelry, medical care or private banking. We are equipped with a unique network in the German speaking region including excellent contacts in the premium and luxury goods industry.

INLUX, founded 2009 by Petra-Anna Herhoffer, is initiator and organizer of Germany’s one and only luxury symposium, the LBD Luxury Business Day. Herhoffer has implemented and taught the first academic program of Luxury Management in Germany. Since then, she ranks as the front woman of “luxury made in Germany”. For 20 years, she is accompanying high-quality businesses, especially in terms of strategy and communication.

Today, INLUX is represented by Petra-Anna Herhoffer together with Julia Riedmeier and Dr. Jörg Meurer, KEYLENS Management Consultants. Three brains, one mind.

INLUX thinks of luxury as an expression of highest performance and creativity, meeting the desires of every human being. INLUX conceptualizes luxury as the manifestation of highest performance and creativity, encountering with human desires. Subsequent to social change, luxury is always taking on new shapes, influenced by political, economical, technological developments. INLUX is engaging intensively with all these factors, theoretically as well as practically, thus knows how to interpret them for various markets and target groups.