DEEP DIVE: WORKSHOPS
By deep dive, we are talking about workshops on company specific, as well as current topics.
Hot and cooking: How do millennials & generation Z change the consumption behavior in the luxury segment?
> Current: Millennials & Generation Z – how to understand customers of tomorrow
> Learn from Legends – with Aurélie Leborgne, former LVMH Paris
> From product centricity to customer centricity
> Making corporate culture tangible in space, expression and communication
> Luxury Customer Experience
> Play with me: Gamification for younger target groups
> Neo-Luxury: New ways of thinking luxury
MILLENNIALS & GENERATION Z
How to understand tomorrow’s customers and win them over
Millennials (23-34 years) and Gen Z (7-22 years) are challenging businesses in an epical way. They are impatient, disloyal, smart, egocentric, demanding, and are technically affine – and are requiring this from businesses and their brands, as well. In addition to that, they are strong influencers: older generations are orienting themselves on the consumer- and communication behavior of the younger generation and are even copying this.
Deepen your knowledge on both consumer generations in a solid day-workshop with us, and identify their relevance for your business. What are the direct consequences for your brand management, products, communication, distribution and HR-processes?
Formulate specific implications together with us!
BASIS FOR OUR WORKSHOP: TWO OWN STUDIES
- „Gen Z – digital realists: Their values, brands, lifestyle and attitude towards luxury“, n=500 (June 2017)
- Brand new: „Generation luxury“ the multigenerational study with exclusive insights on the industries: retail, fashion, travel/hotels, beauty/cosmetics, health/wellness, real estate/ living, banks/insurance, n=750 (September 2017)
How to sign up: firstname.lastname@example.org