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DEEP DIVE: WORKSHOPS

By deep dive, we are talking about workshops on company specific, as well as current topics.
Hot and cooking: How do millennials & generation Z change the consumption behavior in the luxury segment?


WORKSHOP TOPICS

> Current: Millennials & Generation Z – how to understand customers of tomorrow

> Learn from Legends – with Aurélie Leborgne, former LVMH Paris

> From product centricity to customer centricity

> Making corporate culture tangible in space, expression and communication

> Luxury Customer Experience

> Play with me: Gamification for younger target groups

> Neo-Luxury: New ways of thinking luxury


MILLENNIALS & GENERATION Z
How to understand tomorrow’s customers and win them over

Millennials (23-34 years) and Gen Z (7-22 years) are challenging businesses in an epical way. They are impatient, disloyal, smart, egocentric, demanding, and are technically affine – and are requiring this from businesses and their brands, as well. In addition to that, they are strong influencers: older generations are orienting themselves on the consumer- and communication behavior of the younger generation and are even copying this.

Deepen your knowledge on both consumer generations in a solid day-workshop with us, and identify their relevance for your business. What are the direct consequences for your brand management, products, communication, distribution and HR-processes?

Formulate specific implications together with us!

 

BASIS FOR OUR WORKSHOP: TWO OWN STUDIES
  1. „Gen Z – digital realists: Their values, brands, lifestyle and attitude towards luxury“, n=500 (June 2017)
  2. Brand new: „Generation luxury“ the multigenerational study with exclusive insights on the industries: retail, fashion, travel/hotels, beauty/cosmetics, health/wellness, real estate/ living, banks/insurance, n=750 (September 2017)


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